1. Constant interaction with customers You will be able to communicate and interact with clients wherever they are (as long as there's Wi-Fi or 3G). You can update them with your latest products, promotions, news, announcements, anything basically through your app. Got a new deal that you want to get out to your customers immediately? Use your app. Not just that, customers that download your apps will be able to look up on a product of yours whenever, wherever they are. 2. Provide location-based or time-sensitive function to customers Your apps might provide a location-based function such as local weather or popular places around the area. With GPS-enabled phone, this functionality works well if you're a company that thrives on customers' reviews and online opinions. Customers can check-in (like Facebook Places feature). 3. Be part of your customer's life Studies have shown that many smartphone users use their mobile apps before they are even out of the bed in the...